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Specifically CMOs and those responsible for a company's marketing success. AI-generated responses look like a direct danger to the conventional organic traffic sites utilized to get from online search engine. Before, you needed to click a site to see the outcomes. Today, LLMs just rip the content on websites and individuals no longer need to check out a website any longer.
While I personally believe this hazard is blown entirely out of proportion (based on data from websites I have actually personally seen), I do not believe it's an excuse to disregard it entirely. From my own experience growing both blogs and YouTube channels, especially to sell something, I can inform you that video converts way more than written content.
It's a lot much easier to inform if someone is lying or complete of it if you can see their facial expressions and their tone of voice. YouTube needs to absolutely be in your SEO and material method.
And since you have actually built the trust with video, your traditional SEO efforts will transform much better. But there's even more to it. Earlier this year, I had a hunch that if I turned a few of my finest ranking post into YouTube videos, and embedded them into my existing post, my post would rank even better.
I used rank in between 2-3 for the keyword "AI marketing tools." I made a YouTube video about the subject, embedded it into that blog post, and I've been ranking # 1 given that. So in 2026, consider YouTube videos as a way to boost your SEO blog site posts to rank even much better.
In 2025, we saw everybody talking about how AI search was going to take over Google. Beyond simply SEO, the marketing community as an entire started to get bombarded with influencers attempting to ride the AI hype train.
It ended up being hard to discover trusted sources that weren't prejudiced or had a concealed program to sell us something. While I do believe there are advantages to using LLMs in our workflows, I do believe it has been overhyped. And in 2026, I predict many marketers will realize that ChatGPT and Perplexity are simply a little part of the SEO market.
Mastering Technical Nuance for WAGoogle still dominates 90% market share and with its AI Mode and AI Overviews, it remains in the best position to win the AI online search engine race. Search behavior hasn't fundamentally shifted far from Google. Beyond just that, there are a couple of things that have actually rubbed me the wrong method about the AI SEO pattern.
Some claim ChatGPT has a 16% discussion rate and is better by more than 2X compared to Google. However what these marketers don't recognize is that Things like homepages, pricing pages, or bottom of funnel content, tends to be displayed in ChatGPT. The informative top of funnel material is "eaten up" by LLMs and shown to users without anywhere to click.
Google's conversion rates reveal less since the traffic is greater due to it being diluted by all the top of funnel content that is in the equation. Other things like how ChatGPT can make stuff up, it never completely follows triggers correctly (i.e.
I do still believe that larger companies bigger business aside an experimental budget speculative budget plan things like ChatGPT apps and other AI SEO tools.
Don't do it. These methods might work now in ChatGPT and other LLMs, however they're short-term plays that will ultimately get penalized. Concentrate on white hat methods that construct real authority and trust gradually instead of going after quick wins that will not last. The 2000s are back. Scammy keyword packing strategies, spending for low-quality backlinks, delivering countless useless posts all in the name of ranking high.
ChatGPT and other LLM algorithms are not as fully grown. I can't name this person, but I fulfilled an SEO director at a huge banking company.
And from there, they are using their primary business domain, that has a very strong brand authority, and sending backlinks to the microsite. And this has led to higher rankings for their brand in LLMs like ChatGPT.It blew my mind that huge, credible companies are doing this. And I recognized just how much black hat (or grey hat) strategies are going on behind the scenes.
In 2026, I anticipate these strategies will continue to take place. Until ChatGPT's algorithm gets as smart as Google's search algorithm.
Concentrate on quality over amount. Share genuine insights, use your own images and videos, and build topical authority in your specific niche. This is how solo developers and small groups can beat huge brands in 2026. Niche blogging is back baby. But with a twist. This is among the most significant SEO trends for material marketing I'm seeing today.
You need a genuine service, be it a newsletter organization, a service-based service, SaaS company, or ecommerce store. And then you add on this human-centered niche blogging to the website to organically grow your core product/service offering. In 2026, I anticipate that Google's algorithm will continue to get smarter about which web pages contain AI material and which do not.
I understand tons of individuals quietly crushing it with AI created content (even going after top of funnel keywords). What I am stating is that engaging, human material will outrank AI generated content with no original insights. There are 2 routes I see with SEO's right now: Produce thousands of AI-generated article and get them to rank in the middle/bottom of page 1.
Produce a hundred human blog site posts and get them to rank at the top of the first page. And anybody who composes better human content will rank higher in positions 1-3. The second path is slower, however can yield greater ranking positions and more trust with readers.
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